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Why all the hype about Business Analytics?
Business analytics is the new kid on the block. But what is business analytics???? In my opinion, business analytics is simply ‘statistics applied to business data, deriving insights in a timely manner...
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What’s new about Business Analytics?
The year 2012 certainly increased the importance of business analytics…. what’s new about business analytics? Business Analytics is not new. To me, it’s simply statistics applied to relevant business...
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Business Analytics – What is Business Analytics?
Business Analytics – What is Business Analytics Carol Hargreaves Interest in Business Analytics is growing each day. Many still do not understand the difference between Business Analytics &...
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But How do we Segment our Customers?
How should you segment your customers? The first question I would ask, what is your business objective? Do you want to understand when to promote to a customer? If your answer is yes, then I would...
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My First Job in Analytics – A Walk Down Memory Lane….
My first industry job, I worked as a Biostatistician at the National Health & Medical Research Council at the Clinical Trials Centre in Australia. The work was very challenging as I was working...
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What makes a Good Analyst?
To be a great analyst you need to be able to think clearly and ensure that you understand the problem at hand well. A great analyst will ask many intelligent questions with regards to the problem and...
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Are you Making Good Use of your Data?
Every business has lots of data…the question that needs to be answered is, “Are you making good use of your organisation’s data? The best way to make good use of your organisation’s data is to use...
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Should you be Learning more about Machine Learning Algorithms?
More and more businesses are switching from reacting to situations to anticipating them. How do they do this? In order to anticipate or predict a situation, an organization must have a business...
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Can Businesses Measure their Risks? Can these Risks be Managed?
All businesses have some level of risk. Whether it be customers who do not pay their credit or customers who stop buying from them. Can risk be measured? Risk of course, has a level of uncertainty...
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